V A L O R I Z E takes an existing word and deepens it’s operative power in the context of change making or culture-shifting work:
to valorize is to assign value or validity to determine the value system by which unprecedented / transformative value can be recognised.
V A L O R I Z E the project (2025) names, and languages an underlying methodology used by [visionaries, artists, facilitators, culture workers, creatives, change agents, future designers…] to successfully realise unprecedented, change-making, culture-shifting work, while being well resourced energetically, economically and relationally.
V A L O R I Z E builds upon liberatory theory and practice, systems thinking, business coaching, and artistic production to outline a ‘technology of self’ for people called to move others with their work, offer a new model, and trust potential futures enough to realise them.
V A L O R I Z E signature visual of a hand holding a glass prism, offers a direct counter to the colonial logics in art deco style grandeur, in which value is in what can be seized, mined or displayed, foregrounding instead the personal agency and inner authority to determine internally-perceived-value as externally realisable.